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What's Next in Packaging?

Posted Thursday, September 18, 2014

What's Next in Packaging? | H&H Graphics

TEXTURE is the next big thing at retail!

Want shoppers to reach out and touch your package? Add a tactile element to your package with special coatings . Recent surveys show adding a tactile feeling to packaging is another way to engage shoppers and that they are willing to pay more for packages with a tactile feeling. One client reported a 30% increase in sales by simply changing the packaging art that included a textured coating on a foil board.

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The Power of Print

Posted Thursday, September 04, 2014

The Power of Print | H&H Graphics

"Print is wonderfully tactile. It's a warm, friendly, emotional experience that no other medium can replicate. Which helps explain why print is so effective. A well-designed print piece can cut straight through the digital clutter to deliver a message that has resonance, impact and staying power. Humans were designed to touch and feel. It's no wonder print is the preferred reading medium for people of all age groups." (compliments of chooseprint.org)

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