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Commercial Printing Value Adding Case Study

Posted Friday, January 29, 2016

Commercial Printing Value Adding Case Study | H&H Graphics

Textured Special Effects Printing: UV Coating

For one of our commercial printer partners, we recently printed a series of textures utilizing UV coatings to make a solution sheet for a consumer packaged goods (CPG) company stand out and be Anything but Ordinary.

Challenge

Our client desired the printing of textures to demonstrate how their toothpaste progressively strengthens enamel after a series of applications.

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Health & Beauty Packaging Case Study

Posted Thursday, January 28, 2016

Health & Beauty Packaging Case Study | H&H Graphics

Health & Beauty Packaging Special Effects Printing

We recently printed an ultra-high profile raised UV coating to make packaging for a cosmetics consumer packaged goods (CPG) company stand out and be Anything but Ordinary.

Challenge

Our client sought a high-end printed effect for cosmetic packaging. A printer they spoke with proposed using an embossed effect but the client later discovered that cannot the effect cannot be achieved with embossing.

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How to Sell a Book by Its Cover

Posted Thursday, January 14, 2016

How to Sell a Book by Its Cover | H&H Graphics

Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside.

Book Covers as Packaging

This is an indication of how big a role packaging—in this case a book cover—plays in the psychology of a consumer's purchasing decision. It may also help explain why printed books continue to outsell digital. After all, print can convey a deeper sensory experience through its integration of texture, dimension and even scents, inviting the need to be judged... favorably. This is especially true when printed material takes full advantage of current specialty printing techniques to enhance the sensory experience.

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Special Effects Printing Research, Testimonial & Ideas

Posted Sunday, January 10, 2016

Special Effects Printing Research, Testimonial & Ideas | H&H Graphics

The Research Is In

At last, PROOF that value-added print produces cost-effective ROI

According to a recent PRIMIR research study on Value-Added Printing & Finishing, 93% of print providers reported that value-added enhancements contributed to increased profitability.

Among the leading cost-effective ROI producers: scented printing, and UV coatings and curable inks in general. Read more about the study here.

H&H prints all of the above and we are ready to add value and increase ROI on your next project!

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How to Increase Profitability with Value-Added Printing & Finishing

Posted Monday, January 04, 2016

How to Increase Profitability with Value-Added Printing & Finishing | H&H Graphics

Study Shows 93% of Printers Say Specialty Printing Increases Profitability

The Print Industries Market Information and Research Organization (PRIMIR) recently published a study entitled Value-Added Printing & Finishing for Improved Profitability.

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