Packaging Best Practices: Special Effects

Posted Monday, February 22, 2016

Packaging Best Practices: Special Effects | H&H Graphics

In his article Best Practices: Strategic Special Effects on Package Printing's website, Corey Francer highlights several aspects of how special effects can stimulate sales in a retail environment.

Article Excerpts

"With the rise of SKU proliferation and on-shelf crowding, traditional retail shopping requires the consumer to make a more difficult decision than in the past. While these effects are commonly used in the beverage, wine and spirits market... special effects [have] been successfully implemented in health and beauty, children's products and even the automotive market."

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Psychology Behind Scented Printing

Posted Monday, February 22, 2016

Psychology Behind Scented Printing | H&H Graphics

Hal McDonald's recent article, The Mysterious Connection Between Smell and Our Past, in Psychology Today connects the dots between our memories and what we smell.

His article references, and may have been inspired by, the song Stressed Out by 21 Pilots:

Sometimes a certain smell will take me back to when I was young.
How come I'm never able to identify where it's coming from?
I'd make a candle out of it if I ever found it,
Try to sell it, never sell out of it, I'd probably only sell one,

It'd be to my brother, 'cause we have the same nose,
Same clothes homegrown a stone's throw from a creek we used to roam,
But it would remind us of when nothing really mattered,
Out of student loans and tree house homes we all would take the latter.

Is it possible to evoke memories with scented printing on packaging and POP retail displays and to increase sales as a result? With scent and fragrance screen printing, yes.

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Plastic Card Screen Printing Opportunity

Posted Monday, February 08, 2016

Plastic Card Screen Printing Opportunity | H&H Graphics

The migration to EMV compliant chip cards has brought many opportunities to plastic card manufacturers like you but also brought its share of challenges. With so many cards required in a short period of time, several of our plastic card clients are struggling to keep up with screen-printing output.

The Opportunity

H&H Graphics is here to help you deal with:

  • Concerns about VOC emissions and environmental compliance
  • Shortage of screen printing capacity
  • Screen printing causing a bottleneck in the card manufacturing process
  • Quality of Screen Printing and compatibility of inks with downstream processes
  • Turn times for your Screen Printing department
  • Need for flood coating colored core PVC
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