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The Multisensory Marketing Playbook

Posted Wednesday, August 29, 2018

The Multisensory Marketing Playbook | H&H Graphics

“To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.” - Danish author and brand expert Martin Lindstrom, "Brand Sense."

When branding guru Martin Lindstrom unveiled the science behind how big companies were using touch, smell, sound and more to persuade consumers to buy their products in his 2010 book "Brand Sense," brand managers who weren't appealing to their consumers' senses learned they were missing out on a huge competitive advantage. From "new car" smell to custom-designed tastes, sounds, and textures, Brand Sense outlined the powerful appeal of sensory marketing.

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Customer Experiences That Close the Deal

Posted Friday, August 17, 2018

Customer Experiences That Close the Deal  | H&H Graphics

Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention.

The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition –  capitalizing on social and interactive engagement that can't be reproduced online.

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H&H Special Effect Among 'Top Trends' in Retail Environments

Posted Friday, August 10, 2018

H&H Special Effect Among 'Top Trends' in Retail Environments | H&H Graphics

H&H Special Effect Among 'Top Trends' in Retail Environments

So Amazon can get it there in two hours with the click of a button and free shipping? That's awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let's be honest, it's not very high on the list of experiences. It's just easy.

Creating the "Wow" Experience Consumers Want

And there's nothing wrong with easy. But easy will never replace experience. That's why shoppers still go to the mall or the superstore or the boutique. Because sometimes you just want to pick stuff up before you buy it. You want to see how it looks on the shelf surrounded by the other things competing for your attention. You want to feel it, smell it, try it on. You want it to have to work for your attention. You want to be wowed.

Successful retailers and brand managers are always looking for new ways to tap into that desire for an experience. The internet may have changed the landscape, but it's got nothing on the retail environment when it comes to creating a multisensory experience.

Want to see what we mean? This month, Retail Environments, the magazine of the retail trade association Shop!, showcases some of the top trends in in-store signage and graphics that deliver the "wow" that retail consumers are looking for. It's an inspiring array of light boxes, custom wall coverings and eye-catching displays and it includes H&H Graphics' Mood Ring Effect.

Mood Ring Effect

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