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Wine and Spirit Promotions with a Twist

Posted Tuesday, November 12, 2019

Wine and Spirit Promotions with a Twist  | H&H Graphics

Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute?

How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine grapes, while a popular beer website has 300,000 beers listed. Of course, even if you know exactly what you're looking for, you still have to find it. 

The truth is, most of us have a much easier "system." We look at the label. From beautiful artwork to provocative names, to labels that just stand out, catching our attention from their perch on a crowded shelf, there are few places where consumers are as likely to judge your product by your packaging as the beer, wine and spirits aisles.

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