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Psychology Behind Scented Printing

Posted Monday, February 22, 2016

Psychology Behind Scented Printing | H&H Graphics

Hal McDonald's recent article, The Mysterious Connection Between Smell and Our Past, in Psychology Today connects the dots between our memories and what we smell.

His article references, and may have been inspired by, the song Stressed Out by 21 Pilots:

Sometimes a certain smell will take me back to when I was young.
How come I'm never able to identify where it's coming from?
I'd make a candle out of it if I ever found it,
Try to sell it, never sell out of it, I'd probably only sell one,

It'd be to my brother, 'cause we have the same nose,
Same clothes homegrown a stone's throw from a creek we used to roam,
But it would remind us of when nothing really mattered,
Out of student loans and tree house homes we all would take the latter.

Is it possible to evoke memories with scented printing on packaging and POP retail displays and to increase sales as a result? With scent and fragrance screen printing, yes.

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