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Getting Social with Special Effects Printing

Posted Wednesday, May 15, 2019

Getting Social with Special Effects Printing | H&H Graphics

Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget.

Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can take on a life of its own. No one loves the unveiling of a cool new thing as much as the social media audience.

Combine special effects printing embellishments with a social media campaign and you've leveraged two powerful forces of consumer engagement.

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Customer Experiences That Close the Deal

Posted Friday, August 17, 2018

Customer Experiences That Close the Deal  | H&H Graphics

Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention.

The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition –  capitalizing on social and interactive engagement that can't be reproduced online.

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Direct Mail Marketing Expert Discovers SnapShot from H&H

Posted Thursday, March 22, 2018

Direct Mail Marketing Expert Discovers SnapShot from H&H | H&H Graphics

Direct Mail Marketing Expert Discovers SnapShot from H&H

When the U.S. Postal Service challenged a direct mail marketing expert to uncover a new and exciting print finishing technology for direct mail campaigns, she found us, and the magic of SnapShot™ ink.

Trish Witkowski, the direct mail printing and folding pioneer behind the addictive "60-Second Super-Cool Fold of the Week" videos, showcased H&H SnapShot technology for her feature on new print techniques this week on WhatTheyThink, a print and publishing industry market intelligence website.

Witkowski gave our SnapShot technology a try and came away impressed. "It's exciting ... because it's not just interactive – it also makes the SnapShot ink effect a powerful solution for social media campaigns," she wrote.

SnapShot ink, activated by the flash on your mobile phone camera, reveals a hidden message that can be shared on social media for a sweepstakes promotion or a savings campaign. It's one of many multisensory special effects that we have developed for print campaigns so compelling your audience won't just take notice – they actively play along.

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More Cosmetic Packaging Trends with Special Effects

Posted Monday, July 24, 2017

More Cosmetic Packaging Trends with Special Effects | H&H Graphics

More Cosmetic Packaging Trends with Special Effects

Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue.

These are superb ways for you to stand out from the crowd and blow away your product sales goals. Here's how.

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SnapShot Interactive Mobile Sweepstakes Promotion

Posted Wednesday, June 14, 2017

SnapShot Interactive Mobile Sweepstakes Promotion | H&H Graphics

Photochromic Ink: SnapShot Interactive Mobile Sweepstakes Promotion

Here's an example of our newest promotion called "SnapShot." This product interacts with your mobile smart phone camera, which can then be shared on social media.

"SnapShot" is a clear coating printed on a game card or signage, then when the consumer "snaps" a flash photo, the prize is revealed on their phone!

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