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Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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Bath & Body Works Case Study: A Little Glitter Goes a Long Way

Posted Monday, October 15, 2018

Bath & Body Works Case Study: A Little Glitter Goes a Long Way  | H&H Graphics

Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure.

So when the company wanted to commission eye-popping, glittering holiday gift boxes to show off an assortment of body pampering treats, the job fell to H&H Graphics, where multisensory special effects printing techniques are our specialty. It was the kind of project we love: combining the glamour of glitter with added degree of difficulty.

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How a Restaurant Marketing Promotion Generated a 1,931% ROI

Posted Tuesday, November 14, 2017

How a Restaurant Marketing Promotion Generated a 1,931% ROI | H&H Graphics

"The ROI Is Incredible"

Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar's peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw visitors through October's Indian summer.

Then comes November and suddenly there are empty tables. No one knows the cycle better than Peter Troutman and his brother David, who for 31 years have operated the popular Scargo Café, in Dennis, Massachusetts on Cape Cod.

But Troutman has found a way to take some of the whiplash out of the cycle: a scratch-off promotion card printed by H&H Graphics and distributed to 9,000 to 10,000 diners in October brings 1,800 to 2,000 of them back in November. Scargo is now full in November and the promotion has generated a return on investment of 1,931%.

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Case Study: How Field Notes Uses Photochromic Ink to Boost Sales

Posted Sunday, May 21, 2017

Case Study: How Field Notes Uses Photochromic Ink to Boost Sales | H&H Graphics

Photochromic Ink Case Study: Field Notes

Inspired by the vanishing sub-genre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements.

To satisfy their "subscribers" (who pay in advance for a years' worth of notebooks) and other customers, Field Notes produces a quarterly limited edition series of notebooks and they are always looking for new papers, colors, processes, and inks. When the production manager of Field Notes came across thermochromic ink in a YouTube video, it was right up their alley for a winter edition of Field Notes that came to be known as "Snowblind."

Their printers had never done it before, so they knew who to call: H&H Graphics.

Photochromic Ink 

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Thermographic Printing Case Study: Building in the Wow Factor

Posted Thursday, April 27, 2017

Thermographic Printing Case Study: Building in the Wow Factor | H&H Graphics

Thermographic Printing Case Study: Building in the Wow Factor

What would you give for a few seconds more of a client's attention to your printed materials? Think of all the ways you could leverage that window of extra engagement with your messaging.

For the creative directors and brand managers who take advantage of the state of the art printing technology offered by H&H Graphics, that's not just wishful thinking. It's real time, real engagement and a real advantage over the competition in grabbing – and retaining – customer focus.

That's what GDS Branding and ESPN Argentina discovered when their search for a cutting-edge effect for the cover of an annual conference brochure led them to H&H Graphics and the Anything but Ordinary possibilities of thermochromic ink.

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