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Back to the Future: The Value of Direct Mail

Posted Wednesday, November 30, 2016

Back to the Future: The Value of Direct Mail | H&H Graphics

The digital age was supposed to be end of print. It's considered greener, more cost effective and simply a preferred mode of communication. Given the increasing amount of time spent online—reading, messaging, researching and purchasing—it seems like a reasonable assumption that the demand for direct mail would be withering away.

It isn't. Companies are using direct mail smarter, including using special effects screen printing to drive up response rates.

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“Even Better If…” (Marriott Direct Mail)

Posted Friday, March 25, 2016

“Even Better If…” (Marriott Direct Mail) | H&H Graphics

We received a direct mail piece from Marriott promoting summer vacation ideas. The mailer did a good job by using textured spot printing for the sand so the piece engages multiple senses.

However, it could have been much better in a few different ways...

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