Poster Dreams for Easing Pandemic Realities

Posted Tuesday, October 20, 2020

Poster Dreams for Easing Pandemic Realities | H&H Graphics

What makes a poster a classic? Posters created to promote America’s national parks and put artists to work as part of the Depression-era Federal Art Project can fetch thousands of dollars each today.

Rare movie posters have sold for hundreds of thousands of dollars. But the popularity of posters goes far beyond their monetary value. They’re a way of showcasing our individual tastes and obsessions, whether we’re travelers, classic movie buffs or connoisseurs of beer.

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Make Your Next Campaign as Fresh as Laundry in a Breeze

Posted Wednesday, August 19, 2020

Make Your Next Campaign as Fresh as Laundry in a Breeze | H&H Graphics

What exactly is the smell that makes someone want to bury their nose in a freshly washed towel that has been line dried in the outdoor air?

It sounds like a question for a poet, or maybe a marketer hawking a new detergent brand, but in fact, it was scientific inquiry that settled the matter, at least in the most literal sense:

“…the smell of line-dried laundry is due to the unique combination of traces of atmospheric hydrocarbons, sunlight and a wet fabric surface. This surface photochemistry is likely to be widespread in the environment on surfaces of natural materials.”

That was the conclusion of researchers at the University of Copenhagen, who decided to get to the bottom of what was so appealing about that fresh laundry smell. They washed a set of cotton Ikea towels in ultra-purified water, hung them in various locations and then sealed them into bags for testing. Their research identified a collection of aldehydes and ketones responsible for the lovely smell that has been inspiring poets and detergent campaigns since long before its source had been decoded.

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Smell Test Project Puts H&H in the Fight Against Covid-19 Infection

Posted Wednesday, August 05, 2020

Smell Test Project Puts H&H in the Fight Against Covid-19 Infection | H&H Graphics

At H&H Graphics we have decades of expertise in the art and science of screen printing with sensory special effects like smell. It's a specialty that has brought a lot of interesting and innovative campaigns through our doors, for some of the world's best known brands.

Screen printing is the most effective process for adding scent to a wide variety of materials. Unlike offset or flexo printing, screen printing is an art that allows for a precise, customized and more concentrated application of scent. It creates clear, identifiable and long-lasting aromas that don't wear off with time.

That, and decades of experience, has put us on the radar of some of the country's leading experts in the science of smell – and smell dysfunction.

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How Cool Is this Crap? H&H Expertise Puts the Reality in Reality TV

Posted Wednesday, May 20, 2020

How Cool Is this Crap? H&H Expertise Puts the Reality in Reality TV | H&H Graphics

With the help of H&H Graphics, the next episode of what can legitimately be described as the crappiest reality show on television gets a whole lot more real next week, and a little crappier at the same time.

That's the power of scent, baby.

And while we are proud to have helped so many of our toniest clients incorporate multisensory marketing to amp up the elegance of their international beauty brands and luxury wines, we are not ashamed to say that our latest project puts us on the map for crap.

Literally.

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Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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