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Multisensory Effects for Unforgettable Business Cards

Posted Monday, March 09, 2020

Multisensory Effects for Unforgettable Business Cards | H&H Graphics

Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented?

Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make a difference when it comes to networking and acquiring new customers.

Unlock your networking potential with scented, textured, and creative business cards that will leave a lasting impression and increase the likelihood of future business opportunities.

Stand Out in the Crowd with a Unique Effect (or Two)

After a long networking event, many people sort through their accumulated business cards to determine which ones to keep and which to toss. With H&H Graphic’s unique array of special effects, we'll help to land your card in the "keep" pile.

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Taco-Scented Wrapping Paper:
Nacho Mother's Holiday Tradition

Posted Tuesday, December 17, 2019

Taco-Scented Wrapping Paper: <br />Nacho Mother's Holiday Tradition | H&H Graphics

In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas.

And that something was taco-scented wrapping paper.

So many people, in fact, recognized that wrapping gifts in paper that looks and smells like a Taco Bell Crunchwrap was an awesome idea that supplies quickly ran out. That is what happens when you take something as popular as a taco and you create a multisensory experience around it. Who wouldn't want to wake up on Christmas morning and follow the smell of tacos to a stack of gifts wrapped in five layers of paper taco ingredients?

As the latest in a string of quirky, branded holiday products, Taco Bell – with an assist from the H&H Graphics special effects  team – released wrapping paper infused with the scent of its Triple Double Crunchwrap. With sheets designed to look like beef, cheese, lettuce and tomatoes, tostadas and a tortilla, the limited edition scented paper was offered exclusively on Amazon by Taco Bell Canada and sold out within 48 hours.

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Scented Recipe Cards and Your Brand: A Recipe for Success

Posted Thursday, December 05, 2019

Scented Recipe Cards and Your Brand: A Recipe for Success  | H&H Graphics

In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card.

They're tangible, they're nostalgic and, with a drip of spaghetti sauce or a splash of olive oil, they carry a multisensory record of family history and good times. It's little wonder that, as the Associated Press reported recently, recipe cards are becoming a collector's item.

While it's convenient to have 300 different ways to make a pecan pie - Google's most searched for recipe in 2018 – there is something about a recipe card that taps deep into our psyches, stirring up memories of Sunday dinners at Grandma's house or holidays spent surrounded by our favorite people.

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H&H New Car-Scented Ad is an Ad Age "Editor's Pick"

Posted Friday, October 04, 2019

H&H New Car-Scented Ad is an Ad Age "Editor's Pick" | H&H Graphics

Smell anything good lately?

Chances are you remember more than the smell – you remember how it made you feel.

The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales.

And speaking of driving, we were pretty excited to learn that our multisensory work on a recent campaign was the subject of an Ad Age magazine “Editor’s Pick” for its clever use of “new car smell” in a newspaper advertisement for Liberty Mutual car insurance.

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Up-Branding with Special Effects Print Enhancements

Posted Wednesday, September 18, 2019

Up-Branding with Special Effects Print Enhancements | H&H Graphics

What’s the difference between an ordinary plastic bottle of lotion and a smooth tube with gold embellishments that’s soft to the touch?

The product may be the same, but marketing experts know that you don’t need to change a product to enhance its perceived value.

That's why luxury retailers hand you your purchase in a customized bag or wrapping made of fabric or durable material, with elegant touches like tissue and ribbon. Packaging is an inseparable component of a product's perceived value.

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