When Ordinary Greeting Cards Just Won’t Do: It's National What Day?!

Posted Tuesday, March 31, 2020

When Ordinary Greeting Cards Just Won’t Do: It's National What Day?! | H&H Graphics

How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle?

Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a way to say “Sorry your boyfriend is such an &**%^#@” as “Happy Birthday” – and when they want to say “Happy Birthday” they expect to be able to do it with a little something more.

Millennials, in particular, seem to have adopted the practice of buying cards for a whole range of occasions deemed “cardworthy,” George White, the Greeting Card Association’s vice president tells National Public Radio.

They’re not waiting around for someone’s birthday. And they’re spending as much a $10 on single cards with a lot of bling: lights, sounds, music, pop-ups and 3D images, NPR reports. Hearts and flowers are fine, as long as they don’t just sit there. Boooring.

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