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Special Effects "Reveals" that Power Your Packaging

Posted Wednesday, October 10, 2018

Special Effects "Reveals" that Power Your Packaging | H&H Graphics

Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement.

Advertisers began experimenting with sensory marketing in the 1940s and 50s by using giant billboards and “jingles” as cars and home TVs gained popularity. Instead of appeals based on unexciting factors like cost and utility, sensory marketing appeals to life experience, memory, and emotional impulse. "Reveals" can take this effect to even higher levels of engagement by building mystery and anticipation into the process.

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Thermochromic Inks Disappear When Exposed to Heat

Posted Wednesday, March 20, 2013

Thermochromic Inks Disappear When Exposed to Heat | H&H Graphics

Thermochromatic inks disappear when exposed to heat. This includes the heat from your body, so when you touch the piece, the ink disappears. Usually we print it over 4-color pieces, and it's a solid black, so you can't see the design until... l you touch it, and then it reveals.

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