Make a Splash with the Magic of a Water Reveal

Posted Friday, September 06, 2019

Make a Splash with the Magic of a Water Reveal | H&H Graphics

Have you ever walked into a store and found yourself unexpectedly drawn to something that wasn't on your list?

You might not be consciously aware of it, but music, scent and other sensory features can draw your attention and entice you to engage with a product you would have otherwise overlooked.

That's an important edge for retailers in an environment where consumers are bombarded with choices and messaging screaming for their attention.

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What the Post Office Knows About Direct Mail Success

Posted Wednesday, October 05, 2016

What the Post Office Knows About Direct Mail Success | H&H Graphics

Direct Mail Special Effects Screen Printing: USPS Incentive

If you don't think high impact printing on direct mail is worth the cost and effort, consider that the U.S. Postal Service (USPS) has been providing incentives for marketing campaigns that make use of it.

Why would the post office care? Because successful direct mail campaigns lead to increased postal volume for USPS. In short, it's just good for business... every business.

The recently ended Tactile, Sensory & Interactive (TSI) promotion offered USPS commercial customers a 2% postage discount for eligible mailings. It was built around the success of a similar 2015 program. Both programs encouraged businesses to leverage the latest technologies in the print industry to enhance the sensory engagement of targeted audiences through direct mail to increase levels of engagement.

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