Taco-Scented Wrapping Paper:
Nacho Mother's Holiday Tradition

Posted Tuesday, December 17, 2019

Taco-Scented Wrapping Paper: <br />Nacho Mother's Holiday Tradition | H&H Graphics

In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas.

And that something was taco-scented wrapping paper.

So many people, in fact, recognized that wrapping gifts in paper that looks and smells like a Taco Bell Crunchwrap was an awesome idea that supplies quickly ran out. That is what happens when you take something as popular as a taco and you create a multisensory experience around it. Who wouldn't want to wake up on Christmas morning and follow the smell of tacos to a stack of gifts wrapped in five layers of paper taco ingredients?

As the latest in a string of quirky, branded holiday products, Taco Bell – with an assist from the H&H Graphics special effects  team – released wrapping paper infused with the scent of its Triple Double Crunchwrap. With sheets designed to look like beef, cheese, lettuce and tomatoes, tostadas and a tortilla, the limited edition scented paper was offered exclusively on Amazon by Taco Bell Canada and sold out within 48 hours.

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H&H New Car-Scented Ad is an Ad Age "Editor's Pick"

Posted Friday, October 04, 2019

H&H New Car-Scented Ad is an Ad Age "Editor's Pick" | H&H Graphics

Smell anything good lately?

Chances are you remember more than the smell – you remember how it made you feel.

The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales.

And speaking of driving, we were pretty excited to learn that our multisensory work on a recent campaign was the subject of an Ad Age magazine “Editor’s Pick” for its clever use of “new car smell” in a newspaper advertisement for Liberty Mutual car insurance.

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"Even Better If..." (Isola Boots)

Posted Tuesday, December 08, 2015

"Even Better If..." (Isola Boots) | H&H Graphics

Like you, we thumb through the mail and are INUNDATED daily with piece after piece of direct mail, countless magazines and stacks of catalogs, with messages from a multitude of companies seeking our (limited) attention, vying for our time, begging us to do... or better yet, BUY something.

At H&H, we constantly find ourselves thinking... what a clever ad; what a beautiful design; what witty copy... but it would be EVEN BETTER IF...

Perhaps it's the "creative" in us, but we just can't shake the desire to take something great and make it better... more valuable, more persuasive!

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