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Packaging You Have to Touch Wins the Competition for Consumers' Attention

Posted Friday, May 11, 2018

Packaging You Have to Touch Wins the Competition for Consumers' Attention | H&H Graphics

In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts.

A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that make consumers want to reach out and touch is a proven method of increasing sales.

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What's the Big Idea?

Posted Tuesday, December 01, 2015

What's the Big Idea? | H&H Graphics

We know that sometimes when we tell you about our special effects it can seem a bit abstract. So, here are several examples of real jobs we have done lately to help get you thinking about the tremendous possibilities.

  • A chocolate scented mailer / program for an upcoming trade show in the food industry
  • A texture simulating leather on a plastic card for a major retailer
  • A gold, heart shaped scratch off spot on a mailer promoting a jewelry store for Valentine's Day
  • Vinyl tablecloths printed with the logo of a major in home party company
  • Aluminum panels cut and printed as invitations for a special event
  • Raised Glitter printed on a plastic card to give depth and sparkle for a major department store
  • A flower shaped silver scratch off on a game ticket with a spring theme
  • Glitter flood coated on thick paper stock to be cut and sold to the craft market
  • A berry scent on a postcard promoting a beverage company
  • A gritty textured ink printed to simulate a dirt road on the cover of a travel brochure
  • Custom scented promotional recipe cards for a new flavored vodka
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