In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas.

And that something was taco-scented wrapping paper.

So many people, in fact, recognized that wrapping gifts in paper that looks and smells like a Taco Bell Crunchwrap was an awesome idea that supplies quickly ran out. That is what happens when you take something as popular as a taco and you create a multisensory experience around it. Who wouldn't want to wake up on Christmas morning and follow the smell of tacos to a stack of gifts wrapped in five layers of paper taco ingredients?

As the latest in a string of quirky, branded holiday products, Taco Bell – with an assist from the H&H Graphics special effects  team – released wrapping paper infused with the scent of its Triple Double Crunchwrap. With sheets designed to look like beef, cheese, lettuce and tomatoes, tostadas and a tortilla, the limited edition scented paper was offered exclusively on Amazon by Taco Bell Canada and sold out within 48 hours.

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H&H Innovates

H&H Graphics is committed to innovation with it's own dedicated R&D team creating and testing new custom inks and coatings for our clients.

Our newest custom formulation is called: FLOCK-INK

Flock-Ink simulates traditional flocking and has been tested on a variety of substrates, from paper to plastic. Flock-Ink provides customers with an alternative to standard soft touch inks to achieve a velvety, fuzzy texture. We are even able to add glitter particles to the Flock-Ink.