How Cool is this Crap? H&H Expertise Puts the Reality in Reality TV

Posted Wednesday, May 20, 2020

How Cool is this Crap? H&H Expertise Puts the Reality in Reality TV | H&H Graphics

With the help of H&H Graphics, the next episode of what can legitimately be described as the crappiest reality show on television gets a whole lot more real next week, and a little crappier at the same time.

That's the power of scent, baby.

And while we are proud to have helped so many of our toniest clients incorporate multisensory marketing to amp up the elegance of their international beauty brands and luxury wines, we are not ashamed to say that our latest project puts us on the map for crap.

Literally.

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Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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Taco-Scented Wrapping Paper:
Nacho Mother's Holiday Tradition

Posted Tuesday, December 17, 2019

Taco-Scented Wrapping Paper: <br />Nacho Mother's Holiday Tradition | H&H Graphics

In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas.

And that something was taco-scented wrapping paper.

So many people, in fact, recognized that wrapping gifts in paper that looks and smells like a Taco Bell Crunchwrap was an awesome idea that supplies quickly ran out. That is what happens when you take something as popular as a taco and you create a multisensory experience around it. Who wouldn't want to wake up on Christmas morning and follow the smell of tacos to a stack of gifts wrapped in five layers of paper taco ingredients?

As the latest in a string of quirky, branded holiday products, Taco Bell – with an assist from the H&H Graphics special effects  team – released wrapping paper infused with the scent of its Triple Double Crunchwrap. With sheets designed to look like beef, cheese, lettuce and tomatoes, tostadas and a tortilla, the limited edition scented paper was offered exclusively on Amazon by Taco Bell Canada and sold out within 48 hours.

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Scented Recipe Cards and Your Brand: A Recipe for Success

Posted Thursday, December 05, 2019

Scented Recipe Cards and Your Brand: A Recipe for Success  | H&H Graphics

In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card.

They're tangible, they're nostalgic and, with a drip of spaghetti sauce or a splash of olive oil, they carry a multisensory record of family history and good times. It's little wonder that, as the Associated Press reported recently, recipe cards are becoming a collector's item.

While it's convenient to have 300 different ways to make a pecan pie - Google's most searched for recipe in 2018 – there is something about a recipe card that taps deep into our psyches, stirring up memories of Sunday dinners at Grandma's house or holidays spent surrounded by our favorite people.

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Wine and Spirit Promotions with a Twist

Posted Tuesday, November 12, 2019

Wine and Spirit Promotions with a Twist  | H&H Graphics

Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute?

How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine grapes, while a popular beer website has 300,000 beers listed. Of course, even if you know exactly what you're looking for, you still have to find it. 

The truth is, most of us have a much easier "system." We look at the label. From beautiful artwork to provocative names, to labels that just stand out, catching our attention from their perch on a crowded shelf, there are few places where consumers are as likely to judge your product by your packaging as the beer, wine and spirits aisles.

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