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Make a Splash with the Magic of a Water Reveal

Posted Friday, September 06, 2019

Make a Splash with the Magic of a Water Reveal | H&H Graphics

Have you ever walked into a store and found yourself unexpectedly drawn to something that wasn't on your list?

You might not be consciously aware of it, but music, scent and other sensory features can draw your attention and entice you to engage with a product you would have otherwise overlooked.

That's an important edge for retailers in an environment where consumers are bombarded with choices and messaging screaming for their attention.

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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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The ROI on Your Next Multisensory Mailing Project Just Got Even Better

Posted Thursday, January 10, 2019

The ROI on Your Next Multisensory Mailing Project Just Got Even Better | H&H Graphics

If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a product or a promotion. It's a dramatic edge over promotions that rely solely on what you can see.

Here's what we've seen over and over again: results. The ROI of multisensory print spending? It's black, no matter what colors you use – and we've got them all, from colors that sparkle, to colors that glow in the dark and colors that change right before your eyes.

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Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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Bath & Body Works Case Study: A Little Glitter Goes a Long Way

Posted Monday, October 15, 2018

Bath & Body Works Case Study: A Little Glitter Goes a Long Way  | H&H Graphics

Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure.

So when the company wanted to commission eye-popping, glittering holiday gift boxes to show off an assortment of body pampering treats, the job fell to H&H Graphics, where multisensory special effects printing techniques are our specialty. It was the kind of project we love: combining the glamour of glitter with added degree of difficulty.

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