Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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Bath & Body Works Case Study: A Little Glitter Goes a Long Way

Posted Monday, October 15, 2018

Bath & Body Works Case Study: A Little Glitter Goes a Long Way  | H&H Graphics

Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure.

So when the company wanted to commission eye-popping, glittering holiday gift boxes to show off an assortment of body pampering treats, the job fell to H&H Graphics, where multisensory special effects printing techniques are our specialty. It was the kind of project we love: combining the glamour of glitter with added degree of difficulty.

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Special Effects "Reveals" that Power Your Packaging

Posted Wednesday, October 10, 2018

Special Effects "Reveals" that Power Your Packaging | H&H Graphics

Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement.

Advertisers began experimenting with sensory marketing in the 1940s and 50s by using giant billboards and “jingles” as cars and home TVs gained popularity. Instead of appeals based on unexciting factors like cost and utility, sensory marketing appeals to life experience, memory, and emotional impulse. "Reveals" can take this effect to even higher levels of engagement by building mystery and anticipation into the process.

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The Multisensory Marketing Playbook

Posted Wednesday, August 29, 2018

The Multisensory Marketing Playbook | H&H Graphics

“To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.” - Danish author and brand expert Martin Lindstrom, "Brand Sense."

When branding guru Martin Lindstrom unveiled the science behind how big companies were using touch, smell, sound and more to persuade consumers to buy their products in his 2010 book "Brand Sense," brand managers who weren't appealing to their consumers' senses learned they were missing out on a huge competitive advantage. From "new car" smell to custom-designed tastes, sounds, and textures, Brand Sense outlined the powerful appeal of sensory marketing.

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Customer Experiences That Close the Deal

Posted Friday, August 17, 2018

Customer Experiences That Close the Deal  | H&H Graphics

Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention.

The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition –  capitalizing on social and interactive engagement that can't be reproduced online.

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