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H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects

Posted Friday, December 08, 2017

H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects | H&H Graphics

Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement.

That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging and other household packaging trends.

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A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects

Posted Friday, August 25, 2017

A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects | H&H Graphics

Specialty Finishing & Coatings: Win-Win

If you're a packaging designer, we have a few questions for you:

  • Are you looking for new ways to add value to your clients and generate a higher ROI?
  • Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups?
  • Are you open to having a conversation about how a multi-sensory approach to printing and packaging could help your clients sell more product and grow their brand?

If so, read on to learn how we achieve all of the above and can be your secret weapon...

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Package Designers Use Science to Influence Buying Habits

Posted Friday, December 11, 2015

Package Designers Use Science to Influence Buying Habits | H&H Graphics

Savvy package designers and marketers continue to search for cutting edge techniques to make their products stand out on a store shelf.

Many have begun to incorporate science, such as bio-motive "triggers" into their package designs, arguing that certain graphic elements conjure instinctive responses from consumers.

Another scientific approach gaining momentum among package designers is neuro-marketing, which refers to marketers measuring the sensory response to marketing stimuli. This approach suggests that our bodies not only respond to color and imagery, but also that our responses are magnified when multiple senses are engaged.

Simon Preece, Elmwood Packaging's Director of Effectiveness recently stated, "This is about recognizing the emotions you want to trigger and create, to make the brand sticky with consumers."

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