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Study: Print Buyers Place a Premium on Special Effects

Posted Wednesday, December 13, 2017

Study: Print Buyers Place a Premium on Special Effects | H&H Graphics

Adding a little something extra to a print project is a worthy investment.

That's the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects.

The research showed buyers were willing to pay premiums ranging from 24% to 89% to give their projects a little extra pop.

Among the special effects identified in the survey were specialty inks like metallics, foils and fluorescents, spot coating finishes, textured effects, custom colors, and light-sensitive infrared and ultraviolet inks.

The effects were seen as most useful in projects like brochures, business cards, direct mail pieces, greeting cards, and invitations.

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The ROI of Special Effects Printing

Posted Thursday, March 02, 2017

The ROI of Special Effects Printing | H&H Graphics

The ROI of Special Effects Printing

We don't sell printing. We sell custom solutions that dramatically increase the return on investment (ROI) of your print spend.

How do you look at your print spend? Do you think of printing as an expense for packaging, retail POP displays, gaming promotions, or direct mail projects? If so, you could be missing a major opportunity to turn your printing projects into an investment that generates an impressive ROI for years to come.

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Special Effects Printing Research, Testimonial & Ideas

Posted Sunday, January 10, 2016

Special Effects Printing Research, Testimonial & Ideas | H&H Graphics

The Research Is In

At last, PROOF that value-added print produces cost-effective ROI

According to a recent PRIMIR research study on Value-Added Printing & Finishing, 93% of print providers reported that value-added enhancements contributed to increased profitability.

Among the leading cost-effective ROI producers: scented printing, and UV coatings and curable inks in general. Read more about the study here.

H&H prints all of the above and we are ready to add value and increase ROI on your next project!

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The Sweet Smell of Success

Posted Wednesday, December 30, 2015

The Sweet Smell of Success | H&H Graphics

The human sense of smell is the strongest and most primal of all our senses. It is also closely connected to memory and emotion centers in the brain. As a result, certain scents evoke certain feelings, and when we associate a scent with something, it stays with us. "A major attribute of scent, and one of its strongest merits, is its literal power to affect human perception," says C. Russell Brumfield, author of "Whiff! The Revolution of Scent Communication in the Information Age."

Because of these unique connections to smell, there is a very powerful and compelling business case for using scent in your marketing materials. Studies show that adding scent to printed materials increases consumer interest and recall, and can lead to increased sales.

Several case studies show overwhelming support for this. In the 4th quarter of 2005, shortly after Yankee Candle added scented pages to its catalogs, the company reported an 18% increase in catalog and internet revenues. Sure, candles are a product that is associated with scent, but the results have been duplicated by companies with totally unrelated products.

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Do We Have a Connection?

Posted Wednesday, December 02, 2015

Do We Have a Connection? | H&H Graphics

These days, we get many requests to "connect." Be it LinkedIn, Facebook, emails or other avenues, we are being asked to friend, link, network or allow contact with someone. However, many of these are not really "connections" in the true sense of the word. I know people who have over 1,000 Facebook friends or LinkedIn contacts, but they can't possibly keep up with that many posts and they don't associate with many of them on a regular basis. To truly connect, we have to have a bond or established communication, which requires two way traffic, mutual interest and attention.

The same is true when we are marketing or selling our products and services. To be successful, we have to create a connection. Most times, whether we are publishing an advertisement, a newsletter, a direct mail piece, a brochure, or even packaging, we are creating a one way communication. The thing is, with consumers inundated with these messages talking "at" them, they get irritated and overwhelmed. They don't want to connect with that message, so they hit the ignore button and go back to what they were doing. Essentially, they are saying no to your friend request. In a recent issue of Advertising Age, Bryan Kennedy, President and CEO of Epsilon, said, "the biggest challenge for marketers in 2011 is an old one, but one that's getting tougher to overcome: breaking through the clutter."

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