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Scented Recipe Cards and Your Brand: A Recipe for Success

Posted Thursday, December 05, 2019

Scented Recipe Cards and Your Brand: A Recipe for Success  | H&H Graphics

In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card.

They're tangible, they're nostalgic and, with a drip of spaghetti sauce or a splash of olive oil, they carry a multisensory record of family history and good times. It's little wonder that, as the Associated Press reported recently, recipe cards are becoming a collector's item.

While it's convenient to have 300 different ways to make a pecan pie - Google's most searched for recipe in 2018 – there is something about a recipe card that taps deep into our psyches, stirring up memories of Sunday dinners at Grandma's house or holidays spent surrounded by our favorite people.

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Research Proves Sensory Effects Increase Consumer Engagement

Posted Wednesday, March 07, 2018

Research Proves Sensory Effects Increase Consumer Engagement | H&H Graphics

Research Proves Sensory Effects Increase Consumer Engagement

Anyone familiar with H&H Graphics will know that we've touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything else that can be printed.

Sometimes it can be challenging to explain why what we do is so powerful, so we thought we'd step aside and let you hear directly from the experts: researchers from all over the world that have studied why appealing to specific or multiple senses, beyond vision, creates such an emotional connection in people – especially touch and smell. Here are their findings.

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H&H Graphics Wins Two Premier Print Awards

Posted Wednesday, August 09, 2017

H&H Graphics Wins Two Premier Print Awards | H&H Graphics

Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017

Scented Printing & Posters: H&H Graphics Wins Two Premier Print Awards

The Premier Print Awards is one of the graphic arts industry's largest and most prestigious international printing competitions, which recognizes excellence in print communications.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has won the following Premier Print awards:

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Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

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Consumer Engagement Trends in Cosmetics Packaging with Special Effects

Posted Wednesday, June 21, 2017

Consumer Engagement Trends in Cosmetics Packaging with Special Effects | H&H Graphics

Cosmetics Packaging & Special Effects Trends

Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic?

With so many cosmetics fighting for attention on a declining number of store shelves—thanks to Amazon, other e-tailers and warehouse clubs—it's critical for yours to stand out, and visual differentiation is not enough.

Special effects have been incredibly effective in engaging consumers in unique ways and maximizing ROI of your packaging spend but, with so many options, what makes the most sense for cosmetics? Here are a few special effects trends in cosmetics packaging for you to consider for your next packaging project.

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