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The ROI on Your Next Multisensory Mailing Project Just Got Even Better

Posted Thursday, January 10, 2019

The ROI on Your Next Multisensory Mailing Project Just Got Even Better | H&H Graphics

If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a product or a promotion. It's a dramatic edge over promotions that rely solely on what you can see.

Here's what we've seen over and over again: results. The ROI of multisensory print spending? It's black, no matter what colors you use – and we've got them all, from colors that sparkle, to colors that glow in the dark and colors that change right before your eyes.

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H&H Graphics Wins 17 Graphics Excellence Awards

Posted Wednesday, May 30, 2018

H&H Graphics Wins 17 Graphics Excellence Awards | H&H Graphics

H&H Graphics Wins 17 Graphics Excellence Awards

The Great Lakes Graphics Association (GLGA)  has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA)

Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing competitions in the nation.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, was recently recognized by the GLGA with 17 Graphics Excellence Awards for 2018, including the following "Best Of" awards:

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Anything but Ordinary: H&H President Michelle Leissner

Posted Friday, December 15, 2017

Anything but Ordinary: H&H President Michelle Leissner | H&H Graphics

H&H Graphics President and CEO Michelle's Leissner's approach to business is as out-of-the-box as the projects she creates. When she took the lead at H&H in 2008, she was determined to put people over profits.

It's an approach that has served both the people and the business well, and was recently covered in an interview of Michelle by Voyage Chicago.

Anything But Ordinary

Today, the company is established as the go-to special effects printer for a wide variety of national brands looking for a little something different. From cosmetic packaging to book covers to promotional posters, mailers and scratch-off cards, Michelle inspires the work of an R&D team that consistently manages to create new and improved techniques for impossible-to-ignore promotions that are, as we like to say around here, anything but ordinary.

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How We Add the Wow Factor to Retail Packaging & Print Spend ROI

Posted Monday, November 20, 2017

How We Add the Wow Factor to Retail Packaging & Print Spend ROI | H&H Graphics

,Retail Packaging & POP Display Wow Factor

Brand managers, designers and agencies love what we do but don't always take full advantage of our ability to add the "Wow Factor" to their retail packaging and POP displays with special effects.

Here are a few tips for getting more out of your project by starting sooner and gaining a better understanding of the things we can do.

New Initiatives: Earlier Is Better

For new retail products, packaging and/or point-of-purchase (POP) displays, you will get more out of special effects and a higher ROI the sooner you bring us into the process – ideally as early as the design phase.

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Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

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