Make Your Next Campaign as Fresh as Laundry in a Breeze

Posted Wednesday, August 19, 2020

Make Your Next Campaign as Fresh as Laundry in a Breeze | H&H Graphics

What exactly is the smell that makes someone want to bury their nose in a freshly washed towel that has been line dried in the outdoor air?

It sounds like a question for a poet, or maybe a marketer hawking a new detergent brand, but in fact, it was scientific inquiry that settled the matter, at least in the most literal sense:

“…the smell of line-dried laundry is due to the unique combination of traces of atmospheric hydrocarbons, sunlight and a wet fabric surface. This surface photochemistry is likely to be widespread in the environment on surfaces of natural materials.”

That was the conclusion of researchers at the University of Copenhagen, who decided to get to the bottom of what was so appealing about that fresh laundry smell. They washed a set of cotton Ikea towels in ultra-purified water, hung them in various locations and then sealed them into bags for testing. Their research identified a collection of aldehydes and ketones responsible for the lovely smell that has been inspiring poets and detergent campaigns since long before its source had been decoded.

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H&H Graphics Makes Printing News List of 2020 Top Printers

Posted Wednesday, July 15, 2020

H&H Graphics Makes Printing News List of 2020 Top Printers | H&H Graphics

H&H Graphics has been named to Printing News' annual list of the Top 100 Small Commercial Printers.

The list, announced each year in the June/July issue, provides a snapshot of industry health with an invitation-only survey of commercial printers with revenues between $2.1 million and $24.9 million.

Even with the effects of a global pandemic, the 2020 survey shows the resilience of the printing industry.  Many of the Top 100 companies detailed promising new opportunities while also reporting business that reached a combined half billion dollars in revenue.

This is the first year H&H Graphics has participated in the survey and we are proud to have made the list, continuing our revenue growth with the help of our many clients who continue to see the value of multisensory marketing – especially in challenging times.

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Webinar: Giving Consumers a Reason to Engage

Posted Monday, June 01, 2020

Webinar: Giving Consumers a Reason to Engage | H&H Graphics

At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed.

So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t think there’s ever a good time to be boring.

But you’d be hard-pressed to find a worse time to go ordinary. Here are a just a few reasons:

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H&H Graphics Wins 17 Graphics Excellence Awards

Posted Wednesday, May 30, 2018

H&H Graphics Wins 17 Graphics Excellence Awards | H&H Graphics

H&H Graphics Wins 17 Graphics Excellence Awards

The Great Lakes Graphics Association (GLGA)  has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA)

Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing competitions in the nation.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, was recently recognized by the GLGA with 17 Graphics Excellence Awards for 2018, including the following "Best Of" awards:

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How We Add the Wow Factor to Retail Packaging & Print Spend ROI

Posted Monday, November 20, 2017

How We Add the Wow Factor to Retail Packaging & Print Spend ROI | H&H Graphics

,Retail Packaging & POP Display Wow Factor

Brand managers, designers and agencies love what we do but don't always take full advantage of our ability to add the "Wow Factor" to their retail packaging and POP displays with special effects.

Here are a few tips for getting more out of your project by starting sooner and gaining a better understanding of the things we can do.

New Initiatives: Earlier Is Better

For new retail products, packaging and/or point-of-purchase (POP) displays, you will get more out of special effects and a higher ROI the sooner you bring us into the process – ideally as early as the design phase.

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