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Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Posted Tuesday, March 06, 2018

Adding the Wow Factor to Retail Merchandising & Print Spend ROI | H&H Graphics

Visit H&H Graphics at Global Shop Booth #1246 to Learn How

Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Research shows that retail point-of-purchase (POP) displays that add the "Wow Factor" by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI.

An Edge You Can Afford

"That's an edge brand managers can't afford to pass up in a retail environment, in which too many products compete for too little shelf space," says Michelle Leissner, President and CEO of Chicago-based H&H Graphics, an award-winning special effects printing company with a full-time R&D team and an open invitation:

Stop by Booth #1246 to see, feel and smell what H&H Graphics can do. Then, imagine what these special effects can do for your project. Think big. Think "wow." Think Anything but Ordinary. H&H Graphics will show you how to make it happen in a way that will drive customer engagement, increase sales and create an impressive ROI.

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Business Cards Too Cool to Be Forgotten

Posted Monday, February 26, 2018

Business Cards Too Cool to Be Forgotten | H&H Graphics

Be Remembered: Thermochromic Printing for Business Cards | H&H Graphics

Think business cards are passé? You haven't seen what special effects printing techniques can do for business cards.

A recent Wall Street Journal column makes the case: a growing number of the ambitious set are turning to business cards that express more than just the usual name, rank and telephone number on a standard 3.5" x 2" piece of card stock.

The good news for you: no one has more experience at printing with thermochromic ink and other special effects, on business cards as well as for a wide variety of other printed materials, than H&H Graphics.

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Anything but Ordinary: H&H President Michelle Leissner

Posted Friday, December 15, 2017

Anything but Ordinary: H&H President Michelle Leissner | H&H Graphics

H&H Graphics President and CEO Michelle's Leissner's approach to business is as out-of-the-box as the projects she creates. When she took the lead at H&H in 2008, she was determined to put people over profits.

It's an approach that has served both the people and the business well, and was recently covered in an interview of Michelle by Voyage Chicago.

Anything But Ordinary

Today, the company is established as the go-to special effects printer for a wide variety of national brands looking for a little something different. From cosmetic packaging to book covers to promotional posters, mailers and scratch-off cards, Michelle inspires the work of an R&D team that consistently manages to create new and improved techniques for impossible-to-ignore promotions that are, as we like to say around here, anything but ordinary.

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Study: Print Buyers Place a Premium on Special Effects

Posted Wednesday, December 13, 2017

Study: Print Buyers Place a Premium on Special Effects | H&H Graphics

Adding a little something extra to a print project is a worthy investment.

That's the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects.

The research showed buyers were willing to pay premiums ranging from 24% to 89% to give their projects a little extra pop.

Among the special effects identified in the survey were specialty inks like metallics, foils and fluorescents, spot coating finishes, textured effects, custom colors, and light-sensitive infrared and ultraviolet inks.

The effects were seen as most useful in projects like brochures, business cards, direct mail pieces, greeting cards, and invitations.

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