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Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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Special Effects "Reveals" that Power Your Packaging

Posted Wednesday, October 10, 2018

Special Effects "Reveals" that Power Your Packaging | H&H Graphics

Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement.

Advertisers began experimenting with sensory marketing in the 1940s and 50s by using giant billboards and “jingles” as cars and home TVs gained popularity. Instead of appeals based on unexciting factors like cost and utility, sensory marketing appeals to life experience, memory, and emotional impulse. "Reveals" can take this effect to even higher levels of engagement by building mystery and anticipation into the process.

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How to Sell a Book by Its Cover

Posted Thursday, January 14, 2016

How to Sell a Book by Its Cover | H&H Graphics

Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside.

Book Covers as Packaging

This is an indication of how big a role packaging—in this case a book cover—plays in the psychology of a consumer's purchasing decision. It may also help explain why printed books continue to outsell digital. After all, print can convey a deeper sensory experience through its integration of texture, dimension and even scents, inviting the need to be judged... favorably. This is especially true when printed material takes full advantage of current specialty printing techniques to enhance the sensory experience.

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Options in Varnish to Transform Ordinary Design

Posted Thursday, November 20, 2014

Options in Varnish to Transform Ordinary Design | H&H Graphics

Specialty printing & "finishing" are processes applied to a design's substrate, or surface, to improve your design's look and feel, functionality and presentation.

The right finish transforms ordinary design, creating something much more interesting and unique.

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