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3 Ways to Elevate Your Brand with Special Effects Printing

Posted Wednesday, March 22, 2017

3 Ways to Elevate Your Brand with Special Effects Printing | H&H Graphics

Engaging Consumers with Multi-Sensory Special Effects

Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary?

Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple senses with special effects printing.

Thermochromic Ink

Thermochromic Ink

Thermochromic ink is a unique special effect in that it "reveals" something underneath when touched by hand or otherwise heated. It's a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can help maximize the return on investment (ROI) of your print spend for retail packaging, POP displays, gift cards, book jackets, greeting cards, direct mail, and more.

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“Even Better If…” (Marriott Direct Mail)

Posted Friday, March 25, 2016

“Even Better If…” (Marriott Direct Mail) | H&H Graphics

We received a direct mail piece from Marriott promoting summer vacation ideas. The mailer did a good job by using textured spot printing for the sand so the piece engages multiple senses.

However, it could have been much better in a few different ways...

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Options in Varnish to Transform Ordinary Design

Posted Thursday, November 20, 2014

Options in Varnish to Transform Ordinary Design | H&H Graphics

Specialty printing & "finishing" are processes applied to a design's substrate, or surface, to improve your design's look and feel, functionality and presentation.

The right finish transforms ordinary design, creating something much more interesting and unique.

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What's Next in Packaging?

Posted Thursday, September 18, 2014

What's Next in Packaging? | H&H Graphics

TEXTURE is the next big thing at retail!

Want shoppers to reach out and touch your package? Add a tactile element to your package with special coatings . Recent surveys show adding a tactile feeling to packaging is another way to engage shoppers and that they are willing to pay more for packages with a tactile feeling. One client reported a 30% increase in sales by simply changing the packaging art that included a textured coating on a foil board.

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