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Scratch-Off Maps: We've Got the Whole World In Our Hands

Posted Wednesday, May 29, 2019

Scratch-Off Maps: We've Got the Whole World In Our Hands | H&H Graphics

There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape.

Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow.

Travelers love them, scratching off a layer to commemorate their latest geographic conquest. There are as many themes to the “reveals” as there are places to visit. Some reveal hidden facts and images beneath the scratch-off layer, some simply expose a detailed and colorful map.

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Getting Social with Special Effects Printing

Posted Wednesday, May 15, 2019

Getting Social with Special Effects Printing | H&H Graphics

Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget.

Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can take on a life of its own. No one loves the unveiling of a cool new thing as much as the social media audience.

Combine special effects printing embellishments with a social media campaign and you've leveraged two powerful forces of consumer engagement.

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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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H&H Special Effect Among 'Top Trends' in Retail Environments

Posted Friday, August 10, 2018

H&H Special Effect Among 'Top Trends' in Retail Environments | H&H Graphics

H&H Special Effect Among 'Top Trends' in Retail Environments

So Amazon can get it there in two hours with the click of a button and free shipping? That's awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let's be honest, it's not very high on the list of experiences. It's just easy.

Creating the "Wow" Experience Consumers Want

And there's nothing wrong with easy. But easy will never replace experience. That's why shoppers still go to the mall or the superstore or the boutique. Because sometimes you just want to pick stuff up before you buy it. You want to see how it looks on the shelf surrounded by the other things competing for your attention. You want to feel it, smell it, try it on. You want it to have to work for your attention. You want to be wowed.

Successful retailers and brand managers are always looking for new ways to tap into that desire for an experience. The internet may have changed the landscape, but it's got nothing on the retail environment when it comes to creating a multisensory experience.

Want to see what we mean? This month, Retail Environments, the magazine of the retail trade association Shop!, showcases some of the top trends in in-store signage and graphics that deliver the "wow" that retail consumers are looking for. It's an inspiring array of light boxes, custom wall coverings and eye-catching displays and it includes H&H Graphics' Mood Ring Effect.

Mood Ring Effect

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Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off

Posted Thursday, April 12, 2018

Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off | H&H Graphics

Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off

The recent GlobalShop conference in Chicago drew hundreds of people to the H&H Graphics booth to learn more about the power of multisensory special effects printing techniques.

Over the course of three days, they crowded into our booth to touch, smell and see for themselves how the addition of scented inks, thermochromic effects and a wide variety of textures and special effects can spark consumer engagement that leads directly to the bottom line.

They listened as H&H CEO and President Michelle Leissner described the research behind what we do at H&H Graphics. To our clients, we are more than just a special effects printing company. We are experts in consumer engagement and a partner in the success of their campaigns.

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