"Olfactory scientists say using scent is smart marketing.
Of all the human senses, smell has the most direct
pathway to the emotional center of the brain."
As reported in the Washington Post
"Appealing To the Senses -
Aromatic Packaging Is Just the Start Of Futuristic Sales Ploys"
By Margaret Webb Pressler
Washington Post Staff Writer
Sunday, February 19, 2006
|
FRAGRANCE
This is one of our most popular techniques, and with good reason. Scent marketing has been proven to deliver results. For example, Yankee Candle's catalog and internet business increased 18% in the quarter they added scent to their catalog pages1. After Mitsubishi's ad agency placed a fragrance ad simulating leather scent, the Lancer Evo X sold out in two weeks and Mitsubishi's annual sales increased 16% in a market that averaged a 20% decline.2 Want more examples of how scent enhances printed materials and
produces results? Call us!
| |
SCRATCH-N-SNIFF
Scratch-n-sniff has come a long way in recent years. The scent is encapsulated in ink. When the ink is scratched, the capsules break and the scent is released. Scratch-n-sniff has a long lasting shelf life of up to a year. It can be printed on coated or uncoated stock, and can even be printed on plastic cards.
We offer over 100 standard scents. Click here for a list. Scratch-n-sniff can also be customized or created from any fragrance oil. Call us and we'll discuss your project and send you samples.
|
OTHER FRAGRANCE TECHNIQUES
There are other fragrance techniques that we utilize when your project calls for them. You may have heard some of them referred to as rub-n-smell, lift-n-smell, scented varnish, or scent strips. Call us and we'll explain the differences and how they might apply to your project.
|
|
1 Donna Goodison, "It Makes Scents: Aromatic Catalog," Boston Herald.com Business Today, March 14, 2006
2 "Scent Trends 11," Scent Marketing Institute Newsletter, June 29, 2009 <http://www.scentmarketing.org>
|
|
