Product Developers & Product Managers
Add Value to Your Products & Packaging by Engaging Multiple Senses of Consumers with Special Effects Printing
The road to nowhere is littered with boring, me-too products that are left behind…
Did You Know
- Marketing using printed special effects has been show to increase sales up to 18%
- Multi-sensory marketing can have a powerful impact on brand identity and loyalty
- Product loyalty doubles if a product is experienced with several senses
- 67% of all products are ignored in a retail environment
Add Dimensions, Avoid Commoditization
The market for world maps was pretty dull until companies started adding scratch-off to it so you can scratch off all the places you’ve been.
Puzzles are commoditized except for the ones that have unique textures, glow in the dark or smell like what’s in the picture.
We will help you add a new dimension to your products by identifying the right mix of multisensory printing and special effects—especially for products that are printed such as board games, craft kits, posters, décor, etc.—as well as their packaging, so that they are more appealing, interactive and sell better than your competitors.
Turnkey Project Management
We will serve as your proactive partner that adds value instead of being a reactive vendor or order taker. We will help you determine the right combination of special effects to meet your sales and branding goals.
We then flawlessly execute your project, from strategy and design to fulfillment to make your life easier – we make complex projects and difficult look easy, and help you avoid common pitfalls and traps. We don’t know of any other company that does this.
In stores, consumers are drawn to packaging, point-of-purchase (POP) displays, print ads, mailers, and even coupons that stand out. Beyond just SEEING your brand, consumers FEELING it or even SMELLING it engages multiple senses, and research shows that translates into sales. Only when consumers NOTICE and REMEMBER your brand, cutting thru all the marketing messages they are inundated with, do they BUY it. This is achieved with special effects screen printing. Discover the possibilities of multisensory printing in our pre-recorded webinar here.
UV Coatings & Specialty Inks
Using the highest quality inks and UV coatings available, we customize and print a wide variety of special effects, including: