Gift Card Special Effects Screen Printing

How Gift Card Special Effects Screen Printing Increases Sales

Did You Know:

  • Marketing using special effects has been show to increase sales up to 18%
  • Multi-sensory marketing can have a powerful impact on brand identity and loyalty
  • Product loyalty doubles if a brand can be experienced with several senses
  • 67% of all products are ignored in a retail environment

Consumers can not only SEE your gift cards, they can FEEL them, and when you engage multiple senses, they will BUY them.

Gift Card Expertise

We deliver an unrivaled depth of experience printing specialty coatings on plastics. With experience dating back to 1978, we’ve worked with plastic card manufacturers to produce more than 200 million special effects on plastic cards in the past 12 months alone.

We can help you determine what special effects will make your gift cards pop at checkout or in any retail environment – visually using any combination of glitter, gloss and matte, scents and fragrances, glow-in-the-dark printing, pearl, and metallic just to name a few (more effects below).

Depending on the design, special effects can be printed pre- or post-litho and pre- or post-lamination.


Our research and development department focuses full-time technical expertise, creating new custom inks and coatings for gift cards. We work closely with plastic card manufacturers and retailers as part of the design process. Challenge us and we can do it. Learn more…

Gift Card UV Coatings & Specialty Inks

Using the highest quality inks and UV coatings available, we customize and print a wide variety of special effects for gift cards, including:


We add value far beyond the special effects we print by providing education to our partners about the screen printing process and gift card design.


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