Retail Packaging Special Effect Screen Printing
How Packaging Special Effects Screen Printing Increases Consumer Product Sales
Did You Know
- 67% of all consumer packaged goods are ignored in a retail environment
- Marketing using printed special effects increases sales up to 18% on average
- Multi-sensory marketing can have a powerful impact on brand identity and loyalty
- Product loyalty doubles if a brand can be experienced with several senses
When a consumer stands in front of the shelf to choose a product, the package is the reason they will notice it… or not. Make your packaging stand out and get attention. Draw your target in using scientifically proven special effects to subconsciously engage them, and you’ll increase your sales and your ROI.
Consumers can not only SEE your packaging, they can FEEL it or even SMELL it, and when you engage multiple senses, they will REMEMBER it.
Since 1978, we make your packaging Anything but Ordinary with special effects, including UV coatings and other specialty inks to increase sales of luxury goods, cosmetics, liquor, greeting cards, books and many other consumer products.
We can help you determine what special effects will make your packaging pop in any retail environment and help convey the right message for your brand – engaging visual (sight), olfactory (smell) and tactile (touch) senses and using a combination of gloss and matte, glitter, scents and fragrances, scratch-off, soft touch, gritty or custom textures, chromic inks, and many more.
Our research and development department focuses full-time technical expertise, creating new custom inks and coatings for packaging. We work closely with our packaging designers, packaging suppliers and consumer packaged goods (CPG) clients as part of the design process. Challenge us! We love exceeding expectations and achieving the impossible. Learn more…
Packaging UV Coatings & Specialty Inks
Using the highest quality inks and coatings available, we customize and print a wide variety of special effects, including:
- Gloss & matte
- Mirror & reflective
- Pearlescent & metallic
- Scents & fragrances
- Soft Touch & textures
- Chromic inks
- More custom & cutting-edge special effects: you name it, we can do it
We add value far beyond the special effects we print by providing education to our partners about the screen printing process and packaging design and construction consulting.