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Scent Printing

It may seem odd to add scents like leather, mown grass or baby powder to a printed piece like our clients have, but consumers react to those scents. The truth is, utilizing scent in your marketing yields big dividends.

Consumers can not only SEE your printed piece, they can FEEL it and SMELL it, and when you engage multiple senses, they will REMEMBER it.

Did You Know

  • Studies have shown that consumer scent recall is significantly greater than image recall
  • When Yankee Candle added scent to its catalog, sales increased 18%
  • Certain scents can be used to evoke certain emotions in consumers, including safety, relaxation, attention, affluence, nostalgia, and openness

What Is Scent Printing?

Scent printing is most effectively created with UV coatings and includes various fragrance delivery methods that can be printed on gift cards, credit cards, packaging, retail POP displays, book covers, greeting cards, postcards, brochures, magazine inserts, signs, displays, and labels:

  • Scratch-n-Sniff / Rub-n-Smell: Most people are familiar with these more common types of scent. They incorporate encapsulated fragrance into a vehicle. When scratched or rubbed, the capsules break and release the scent. However, this technology has come a long way over the years. The density of capsules and amount of fragrance released has dramatically improved, making the scent last much longer (think years) and increasing the number of interactions that release scent. These scents are best applied to coated paper stock and plastics.
  • Non-interactive Scent: these scents are applied to un-coated or coated paper stock and will emit a fragrance without being scratched or rubbed. These reach consumers whether they interact with the printed piece or not, and don't require a "scratch here" type label.

Incredible & Customizable Scent Variety

There are over 100 stock scents available to choose from here. If you don't see something you are looking for, just ask us. The list we publish is just a start. Any common scent can be created by our lab partners even if it's not listed or hasn't been created in the past. And, using your fragrance oil, we can develop any scent for printing! Lead times will increase for custom scents, but not significantly.

Scent Printing Example

A liquor company was launching a new Raspberry flavored Vodka and wanted to get creative. They contacted us and, with a sample of the new vodka in our hands (and a few drops in our mouths of course), we developed their custom scent.

We then applied the scent to recipe cards which gave consumers ideas for mixed drinks using the new vodka as an ingredient. The recipe cards were distributed through direct mail, at trade shows and at liquor stores across the country, creating demand for this new product and increasing consumer recall when exposed to it again. The result was increased ROI on their print spend, and a successful new product launch that will pay off for many years to come!

Scent Printing Process

A non-aqueous varnish must be applied before the scent. H&H Graphics can apply this varnish or you can do it before sending sheets to us. If you wish to apply the varnish yourself, please get us a sample for testing prior to production. This will allow us to make sure your varnish will not react with our ink. There is no charge for testing.

Our lead time to order ink, make the screen and complete the job is 1-2 weeks depending on the quantity of sheets to go on our press. Please call for price quotes and we can give more specific lead times then.

Contact us to learn more about scented specialty printing

Scented Wreath Holiday Card

Scent Printing Specifications

Substrates

  • For automatic presses: minimum 70# text max 30 pt. board
  • No textiles or apparel
  • Flat surface

Art Work

  • Area to be screen printed should be 100% solid black (no screens or half tones)
  • In position for entire sheet with crop marks
  • We prefer PDF format

Minimum Order Quantity

  • 500 sheets for fully automatic
  • Otherwise $750

Sheet Size

  • Fully automatic: minimum size: 15″ x 22″; maximum size 28″ x 40″
  • Semi-Automatic: no minimum size; maximum size: 25″ x 38″
  • Please allow 3/4″ to 1″ for gripper

Print

On any flat surface, including paper, plastic, pressure sensitive, acrylic, magnetic, chipboard, metal, glass, banners, film and more!

Promise

Consistent quality with established process, attention to detail, and commitment to excellence means repeatability and reliability.

Provide

State of the art techniques and technology, fueled by our cutting-edge research and development for creative, unique solutions.

Fulfill

Any quantity, small promotions or long runs, hand-work to fully automated, our process manages your project with the attention you expect.

Deliver

According to YOUR schedule – with two full operating shifts enabling dependable quality and turnaround when your deadline is critical.

Drive

Innovation with new vendors, substrates, inks and coatings from around the globe to create a unique effect that stands out.

True interactivity... You touch it, it touches you. Print, the medium that invented interactivity, is vibrant and evolving.

Interactive Print, New Page