Direct Mail + Multisensory Special Effects Printing for Irresistible Campaigns
Despite the undeniable speed, convenience and reach of automated email campaigns, there has always been something a bit uninspiring about them, even before the robots were writing them. With the click of a button, you try to convince 10,000 people you’ve never met that they should … click a button. (Big yawn.)
It could work (medium yawn) … but what if you could make your messaging a little more tangible, interesting, and less dependent on math?
Remember the senses? Before there were mostly just screens and keyboards with which to navigate the world, there was joy in being able to feel things, smell things and experience things that weren’t connected to anything but your sensory organs and your imagination.
Multisensory direct mail marketing can bring your prospects back to a world in which “mailboxes” meant birthday cards, love letters and paychecks. Maybe it wasn’t all perfume and pink stationery, but the possibility was always there!
Get the Most Out of Direct Mail Promotions
- Be clear about your offer and call-to-action and include them on both sides of a postcard.
- Support mailings with other channels including social and your website for improved response rates.
- Incorporate special effects printing to create a piece that looks, feels and smells like your brand.
- Use unique tracking codes, QR codes or personalized URLs to track response rates.
- Take advantage of annual U.S. Postal Service promotions for even greater ROI.
- Contact H&H Graphics to get started.
With the power of multisensory direct mail marketing –– which can deliver 30 times the response rate of an email – that possibility is still there.
You provide the messaging and we’ll show you how to make it irresistible with special effects that demand interaction, whether it’s the scent of a freshly baked pie, the velvety feel of a baby’s blanket, the glamour of a well-glittered greeting, or the sense of anticipation stirred by the possibility of a hidden reveal.
Whatever feelings or sentiment you want to evoke, we’ve got countless ways to add the right combination of multisensory appeal to your direct mail marketing. Not even counting all the ways it’s never been done. Use your imagination.
Where Will Your Imagination Take You?
Use conceal and reveal print options to entice prospects with hidden prizes, discounts, or sweepstakes entries.
Chromic Inks
Reveal hidden messaging when exposed to light, heat or water
Glow in the Dark Printing
Scratch-Off Inks
Reward prospects or customers with prizes, discounts and special offers
SnapShot Printing
Spark a social media campaign with an irresistible mobile phone reveal!
Set a mood with scent-driven associations that can create a powerful sensory link between your brand and specific emotions. Combine scent, touch and a “reveal” with custom Scratch N’ Sniff printing.
Smells Like Nostalgia & Fun
- Cinnamon Rolls
- Apple Pie
- Roast Turkey
- Mai Tai
- Freshly cut grass
- Bubble Gum
- Line-dried laundry
- Angel Food Cake
- Popcorn
- Mistletoe
- Hot Chocolate
- Hayride
Smells Like Excitement & Glamour
- Money
- Firecracker
- New Car
- Fine wine
- Peppermint
- Leather
- Amaretto
- Cappuccino
- Musk
- Sunflower
- Rose
Smells Like Tranquility & Escape
- Orange Blossom
- Chamomile
- Earl Grey Tea
- Sage
- Baby powder
- Suntan Oil
- Campfire
- Autumn Woods
- Breeze & Sunshine
- Hayride
- Pina Colada
Use the power of touch to give your promotion a feeling of glamour, excitement or luxury.
A Touch of Luxury
- Satin
- Linen
- Velvet
- Leather
- Pearlescent
- Metallic
- Gloss & raised profile
A Touch of Comfort & Joy
- Baby blanket
- Soft touch
- Football
- Basketball
- Denim
- Teddy Bear
- Wood
TFW… Adventure & Excitement
- Sandy beach
- Tire Tread
- Custom glitter
- Metallic
- Grit
- Mirrored Finish
U.S. Postal Service Discounts for Multisensory Direct Mail Campaigns
Take advantage of annual U.S. Postal Service promotions for an even more cost effective multisensory direct mail campaign.
Learn more about how you can reap the benefits of special effects direct mail promotions by contacting a member of our team.
