Heat-Activated Promotions: The ROI is Baked In
It can be hard to keep up with the latest trends in multisensory print promotions. The brands and advertising agencies we work with have active imaginations.
When they learn that our special effects printing expertise covers just about anything they can dream up, they tend to dream BIG.
That’s how our scratch ‘n sniff printing ended up on billboards. We never know where our clients’ imaginations are going to take us, but one thing is certain: When you can get your prospects to touch, smell, scratch, or say, pop your promotion into the oven –– your print marketing has done its job. That last example may fall into the one-of-a-kind category, but so did scratch ‘n sniff billboards until suddenly they were popping up all over the place.
The point is, there are a million ways to put the power of hidden messaging into your marketing, but there are very few ways to deliver a better return on your print investment.
Thermochromic Print Promotion Gives a New Meaning to ‘Bake Sale’
Our thermochromic printing capabilities have inspired a lot of imaginative campaigns over the years, but the freshly baked coupons we created for a cookware brand was the first time one of our clients took the “heat activated” possibilities quite so far…
The brand’s Black Friday promotion let shoppers cook-up their own deals on baking sheets printed with thermochromic ink. The sheets revealed special discount codes when heated in a 100-degree (212°F) oven. Talk about a bake sale!
Heat activated reveals are an irresistible way to drive engagement with your products and offers, from skincare to cookware and everything in between. It works by using heat-sensitive coatings that react to heat by revealing hidden messaging or images beneath. No baking is required! Most thermochromic print projects rely on the warmth of the human touch to work their magic.
At H&H Graphics we’ve created thermochromic printing to create one-of-a-kind yearbook covers, posters, flyers, mailers, coupons and more.
All-Temperature Multisensory Reveals
If something a little bit cooler is more on-brand for your promotion, we also create chromic reveals that use liquid or light-activated coatings to conceal and reveal your messaging, discount code or prize. Scratch-off inks and pull-tab printing can also create the multisensory anticipation of a hidden reveal.
Whatever you can cook up, we have the multisensory expertise to turn it into a print promotion that won’t go ignored. We can also help you choose the right multisensory options for your brand, your budget and your promotion.
Reach out to a member of our team to learn why so many of the world’s best-known brands rely on H&H Graphics for multisensory print campaigns and packaging with the ROI baked in.
