Case Study: To Ensure Your Messaging Won’t Go Ignored, Just Add Water
Learn how H&H Graphics helped an agricultural industry giant make waves with innovative, interactive special effects printing.
Immersing a magazine ad insert in water to reveal a hidden message may seem like an idea that’s all wet, but it’s actually irresistible.
Hydrochromic special effects printing reacts with water to create a sense of anticipation and mystery that guarantees that your messaging will not go ignored.
So when an agricultural industry’s marketing agency approached H&H with the idea of a splash-worthy advertisement, our team knew just what to do.
The Secret to Customer Engagement? Skip the Ordinary
The creative team at Toronto-based Keystone Studios didn’t want an ordinary print ad for their global ag-industry client, but they weren’t sure how to make their vision hold water.
Luckily, they found H&H Graphics, where chromic “reveals” – using inks that react to temperature, light and water – are a specialty.
With a printing partner in place – and a new understanding of hydrochromic special effects – the Keystone Studios creative team and H&H went to work creating an ad that farmers would be sure to notice. The only catch? The client needed a water-activated four-color ad on a very tight deadline.
Read our case study to learn how H&H Graphics helped them get the job done in time for the next issue of the agricultural magazine where the insert would run.
Bringing Water to Life on Paper for Farmers
Hydrochromic coatings change from color to transparent when they interact with water — revealing full color messaging and artwork underneath — then revert to their original color when dry.
With H&H, the Keystone Studios creative team was able to check off all essential boxes:
- A printer experienced in hydrochromic multisensory printing that could execute upon this idea and brainstorm past the obstacles
- A partner whose commitment to customer service would enable them to execute on a challenging concept in just seven days
- A partner with a reputation for the most innovative and high-quality work
Let Us Help You Make a Multisensory Splash with Your Prospects
H&H Graphics specializes in harnessing the imagination through multisensory printing effects.
Our expertise in creating extraordinary special effects packaging, promotions, and products has been incorporated into projects for many of the world’s biggest and best-known brands.
Give us a call to learn how we can help bring your ideas to market with one-of-a-kind multisensory special effects and multisensory product development expertise.