How Multisensory Marketing Kicks AI Assumptions
While the tech cheerleaders would have us believe that artificial intelligence is ushering in an era in which human effort will be reserved for only important stuff and the AI doomsayers say we’re all headed to Hadestown in a digital handbasket, the truth seems a lot less exotic.
Every day brings some new example of AI slop that is neither contributing to our collective lives of leisure nor shredding the fabric of civilization. Mostly, it seems kind of… what is the word? Forgettable.
While all of your dumbest relatives will have “published” a novel by the end of next year and literally everyone except your mom can now create National Geographic-caliber images on their phones, the AI output on the whole seems lacking in … what is the word? Substance?
The Word is “Inspiration.” Or Possibly “Meaning.” The Point is…
Let’s be honest: AI-generated everything is one big yawn, even as a source of social media ruin.
But it’s also an opportunity to lean into your human side. Want to know why everyone under the age of 30 has taken up knitting and other so-called “Grandma crafts”? It’s tactile, tangible and robot free. Nobody except Grandma is less surprised than we are.
Inspiration You Can Feel, Smell or Scratch
At H&H Graphics, we’ve been creating tangible, touchable, sniff-able and scratchable multisensory special effects promotions and packaging for decades, and there is nothing more powerful for capturing human attention than multisensory appeal.
When you incorporate sensory special effects into your marketing campaign, your message resonates on a uniquely human level. Whether it’s the power of scent to trigger memories, moods and emotions, the power of texture to convey feelings of comfort, luxury or glamour, or the power of a hidden reveal to create a sense of anticipation and excitement, high-quality multisensory printing engages on a level that robots can only dream about.
Dream On, Robot
Want to get more out of your next print or packaging promotion? Use your imagination and a little multisensory magic and break through the AI fatigue with marketing that creates a human connection.
Reach out to a member of our team and we’ll show you how you can transform an ordinary campaign into something that demands attention. From scratch-off billboards to scented wrapping paper, H&H helps the world’s best-known brands create one-of-a-kind print promotions and packaging.
