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Appealing to Mulitiple Senses Multiplies Recall & Drives Action

Posted Tuesday, July 15, 2014

Appealing to Mulitiple Senses Multiplies Recall & Drives Action | H&H Graphics

Question: Can connecting with your audience's multiple senses make your product or service offering more appealing and potentially increase revenue in your business?

The Answer: Yes.

Put simply, we experience life through our 5 senses. Life is full of sights, smells, touches, tastes and sounds that we unconsciously connect with emotion. If an experience touches multiple senses, the stronger the memory that is created and the more likely we are to recall that which gave us the experience – a whopping 35% more likely to recall!

In business, we need to make sure that we are tapping into as many of these senses as possible in order to really connect with our audience. H&H can help you connect with your audience with custom printed solutions that your customers can see, smell and touch!


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