Commercial printers and marketers are always looking for ideas that make them stand out from the competition and help their products get noticed. After all, that’s the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation...
When it comes to drawing attention to a promotion, event or a product, scratch-off cards, tickets and other promotions are impossible to ignore. From the tantalizing promise of a hidden reward to the multisensory interaction of scratching away the coating in hopes of revealing a bit of luck, scratch-off promotions...
“The ROI Is Incredible” Download the Scargo Cafe Case Study Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar’s peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw...
When you add multisensory special effects to your promotional mailings, you get promotions that cut through the distractions and drive your message straight through the goalposts. There’s messaging after all, and then there’s messaging that glitters, glows, or entices you to touch it. There’s messaging that gives off an aroma...
Resort Casino Increases Slow Month Revenue by 20% with Mountains of Money Giveaway Promotion The Challenge November is typically a slow month for Harveys Casino Lake Tahoe, so the challenge was to develop a promotion to entice more visitors, sign up new Tahoe Players Club members, and keep patrons in...
