Scratch-off print promotions have a tremendous advantage in the competition for consumer attention. Who can resist the temptation to see if they have won? Games of chance have an irresistible pull on our imaginations. Is it any surprise that researchers at the University of Connecticut found that games of chance...
Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound. Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion...
There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape. Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow. Travelers love...
Is there any gift so full of promise as a small plastic card that comes in a special envelope? Whether it’s carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility....
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
