For proof of the timeless appeal of the poster, you don’t have to look any further than the burgeoning audience for video games. In a worldwide market ranging from $ 300-$500+ billion in revenue, gaming enthusiasm has spilled into the analog world, with a thriving market for posters celebrating popular...
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
From Chinese New Year and pandemic shutdowns, to the uncertainty around trade wars—not to mention the paperwork and logistics hassles—managing an overseas supply chain isn’t easy. With tariffs now cutting into profits even more, the idea of a U.S.-based supply chain was already becoming increasingly attractive. And while there is...
Through our collaboration with brand managers, we have created unique and engaging consumer experiences in packaging and retail point-of-purchase (POP) displays. We are proud to have an article written by our CEO, Michelle Leissner, featured in HAPPI Magazine, entitled “Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement.” About HAPPI Magazine HAPPI is the leading...
