At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed. So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t...
Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute? How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine...
Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget. Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can...
Is there any gift so full of promise as a small plastic card that comes in a special envelope? Whether it’s carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility....
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
