Case Study: How Field Notes Uses Photochromic Ink to Boost Sales
May 21, 2017Inspired by the vanishing sub-genre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements. To satisfy their “subscribers” (who pay in advance for a years’ worth of...