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Beauty is in the Eyes, Hands and Nose of the Beholder

October 3, 2018
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Beauty is in the Eyes, Hands and Nose of the Beholder | H&H Graphics

Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime.

Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying, the beauty industry continues to thrive in shops, boutiques, and department stores around the globe.

Those shopping for beauty products crave physical experiences with the products they are dishing out their hard-earned cash to buy. Successful beauty brands understand this – a product is appealing because of both its standout packaging and the quality product inside.

Kylie Jenner’s lucrative beauty brand, Kylie Cosmetics, carries not only the attention-grabbing celebrity name, but also the dessert-like scent of vanilla cupcakes. This intelligent marketing strategy is supported by consumer psychology, which says multisensory effects like scent are one of our strongest tools for memory association. In fact, research suggests that the brain can store and recall sensory-rich memories long after they were first experienced.

Beauty Products that are Beautiful

As giant beauty brands compete to set the next trend, it’s important to make your product stand out. It’s not enough to have ultra-sleek or colorful packaging when competitors are consistently using the same strategy. Your product must provide a deeper experience, and multisensory special effects can provide just that. Among the options for enhancing your beauty packaging:

  • Scent transforms your packaging to smell like virtually anything
  • Mirror and Reflective coatings give a high-end finish and allow your customer to see themselves in the product
  • Glow-in-the-dark inks promise your product will draw attention (even in the dark)
  • Glitter and pearlescent effects give a special sparkle and shine that is sure to stand out among run-of-the-mill products
  • Thermochromic and color-changing effects create excitement and mystery consumers can’t keep their hands off of

Providing the “Whole Package” with Special Effects

The battle for engagement on the shelves of beauty boutiques and on the channels of mega-famous YouTube beauty gurus rages on. How do you entice beauty bloggers to rave about your product? How do you get their followers to flock to the shelves? How can you make them want to save your packaging because it is just too beautiful to throw away?

For 40 years, H&H Graphics has worked to set its clients apart from the competition with attention-grabbing, multisensory special effects. Whether it’s beauty packaging, retail displays, or promotional materials, H&H has the special effect that will enhance your branding and make your product impossible to ignore.

Read more about how special effects packaging and promotions can set you apart in a recent guest post from our CEO Michelle Leissner on the blog of Cosmoprof, the largest and most awarded beauty B2B tradeshow in North America, or contact us to get started on your project today.

Contact us to learn more about engaging consumers with special effects screen printing

Tags: Cosmetics, Custom Scents, Customer Engagement, Glitter, Glow in the Dark, Multisensory, Pearlescent, Scent Marketing, Special Effects Printing

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Certified WBENC
H&H Graphics
  • Special Effects
    • Glitter Printing (Never Rubs Off)
    • Gloss & Matte Printing
    • Glow-in-the-Dark Printing
    • Mirror & Reflective Printing
    • Pearlescent & Metallic Printing
    • Scented Printing & Fragrances
    • Scratch-Off & Scratch ‘n’ Sniff
    • Snapshot Camera Flash Effect
    • Special Effects R&D
    • Textured Printing & Soft Touch
    • Chromic Screen Printing
    • UV Coatings
    • “Even Better If…” Special Effects Audit
  • Why Multisensory Printing
  • New Product Development
    • Overview
      • US vs. Overseas Production
    • Products
      • Adult Beverage Special Effects
      • Book Jacket & Cover Special Effects
      • COVID-19 Smell Tests
      • Credit Cards Special Effects
      • Gaming & Promotions Special Effects
      • Gift Cards Special Effects
      • Greeting Cards Special Effects
      • Packaging Special Effects
      • Poster & Print Special Effects
      • Pull Tabs & Tickets
      • Retail POP Displays Special Effects
      • Scent Strips
      • Scratch-Off Maps
      • Wrapping Paper Special Effects
  • Clients
    • Ad, Marketing & Creative Agencies
    • Card Manufacturers
    • Commercial Printers
    • CPG Brand Managers
    • Greeting Card Designers
    • Marketing Directors
    • Packaging Designers
    • POP & Signage Designers
    • Publishers & Book Printers
    • Product Managers & Developers
    • Brands We Serve
    • Case Studies
    • Testimonials
  • Videos
  • Blog
  • About Us
    • Contact Us
    • Awards
    • Benefits
    • Big Ideas
    • Brands We’ve Worked With
    • Careers
    • History
    • Management Team
    • Our Difference
    • Testimonials
    • What We Do
    • In the News
  • Help!