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The Smell of Nature Is Almost As Good As the Real Thing, As Far As Our Brains Are Concerned

Posted Monday, March 04, 2013

The Smell of Nature Is Almost As Good As the Real Thing, As Far As Our Brains Are Concerned | H&H Graphics

If you aren't considering the use of scent in your print or packaging, you are missing out on a huge opportunity for impact and increased ROI. This is a science, not a guess.

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Thermochromatic inks disappear when exposed to heat. This includes the heat from your body, so when you touch the piece, the ink disappears


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