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Getting Social with Special Effects Printing

Posted Wednesday, May 15, 2019

Getting Social with Special Effects Printing | H&H Graphics

Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget.

Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can take on a life of its own. No one loves the unveiling of a cool new thing as much as the social media audience.

Combine special effects printing embellishments with a social media campaign and you've leveraged two powerful forces of consumer engagement.

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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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Bath & Body Works Case Study: A Little Glitter Goes a Long Way

Posted Monday, October 15, 2018

Bath & Body Works Case Study: A Little Glitter Goes a Long Way  | H&H Graphics

Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure.

So when the company wanted to commission eye-popping, glittering holiday gift boxes to show off an assortment of body pampering treats, the job fell to H&H Graphics, where multisensory special effects printing techniques are our specialty. It was the kind of project we love: combining the glamour of glitter with added degree of difficulty.

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Beauty is in the Eyes, Hands and Nose of the Beholder

Posted Wednesday, October 03, 2018

Beauty is in the Eyes, Hands and Nose of the Beholder | H&H Graphics

Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime.

Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying, the beauty industry continues to thrive in shops, boutiques, and department stores around the globe.

Those shopping for beauty products crave physical experiences with the products they are dishing out their hard-earned cash to buy. Successful beauty brands understand this – a product is appealing because of both its standout packaging and the quality product inside.

Kylie Jenner's lucrative beauty brand, Kylie Cosmetics, carries not only the attention-grabbing celebrity name, but also the dessert-like scent of vanilla cupcakes. This intelligent marketing strategy is supported by consumer psychology, which says multisensory effects like scent are one of our strongest tools for memory association. In fact, research suggests that the brain can store and recall sensory-rich memories long after they were first experienced.

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Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Posted Tuesday, March 06, 2018

Adding the Wow Factor to Retail Merchandising & Print Spend ROI | H&H Graphics

Visit H&H Graphics at Global Shop Booth #1246 to Learn How

Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Research shows that retail point-of-purchase (POP) displays that add the "Wow Factor" by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI.

An Edge You Can Afford

"That's an edge brand managers can't afford to pass up in a retail environment, in which too many products compete for too little shelf space," says Michelle Leissner, President and CEO of Chicago-based H&H Graphics, an award-winning special effects printing company with a full-time R&D team and an open invitation:

Stop by Booth #1246 to see, feel and smell what H&H Graphics can do. Then, imagine what these special effects can do for your project. Think big. Think "wow." Think Anything but Ordinary. H&H Graphics will show you how to make it happen in a way that will drive customer engagement, increase sales and create an impressive ROI.

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