Author Archives for Innovaxis Developer

The Sense in Developing a Brand Scent

The Sense in Developing a Brand Scent

January 21, 2022 5:33 am Published by Leave your thoughts

Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...

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How to Make Packaging that Disappears

March 1, 2021 11:15 pm Published by Leave your thoughts

Folding cartons offer consumer product manufacturers a number of advantages: They are lightweight, flexible and can be made almost entirely from recycled materials. Unfortunately, none of these qualities do much for making them stand out on the shelf. In fact, studies have shown that nearly 70% of consumer packaged goods...

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Collaboration with H&H Leads to COVID-19 Diagnostic Tool for Schools and Businesses

January 7, 2021 5:37 am Published by Leave your thoughts

Last year, as research pointed to smell loss as a primary symptom of early COVID-19 infection, a Dallas-based company started working on a screening tool to help businesses, schools and other organizations reduce their risk. The SAFER Card™ was the result of a successful collaboration among experts. Entrepreneur and SAFER...

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Turning the Page on 2020

December 28, 2020 5:44 am Published by Leave your thoughts

It’s time to turn the page on 2020 and it’s hard to imagine a year in which tossing your old calendars and planners into the recycling bin could be more satisfying. Has there ever been a year so full of canceled plans and empty calendars? Never mind. It’s time for...

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