Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than direct interaction alone, increasing your ROI and expanding your reach. Who wouldn’t...
“Packaging can be theater, it can create a story.” – Steve Jobs With so many products fighting for attention on store shelves, retail packaging needs to help set your product apart just to garner attention. Once it has a consumer’s eye, it then needs to engage and sell them on...
The digital age was supposed to be end of print. It’s considered greener, more cost effective and simply a preferred mode of communication. Given the increasing amount of time spent online—reading, messaging, researching and purchasing—it seems like a reasonable assumption that the demand for direct mail would be withering away....
The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and...
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
