Not Your Grandma's Greeting Cards

Posted Friday, June 24, 2016

Not Your Grandma's Greeting Cards | H&H Graphics

Yes, Facebook reminds subscribers to wish friends a happy birthday, but a quick wall post doesn't convince anyone that you were anticipating the milestone days in advance.

Industry experts say that the dawn of social media hasn't impacted greeting card sales, especially to the female demographic responsible for purchasing 80% of the $7-8 billion in annual retail sales. Nobody wants to mistakenly send the same Mother's Day card as last year. Greeting card aisles need fresh content for Valentine's Day, Mother's and Father's Day, Christmas, Easter, Boss' Day, etc. Necktie Notes, i.e. musical ties that can be clipped on an illustrated dress shirt, dominated the shelves for Father's Day 2016.

While the greeting card industry is healthy, so is competition so it's never been more important to have your greeting cards stand out on the shelf. Using special effects screen printing with UV coatings and other specialty inks helps your greeting cards stand out for every holiday.

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Raised Gloss UV: Specialty Screen Printing Trend

Posted Friday, March 25, 2016

Raised Gloss UV: Specialty Screen Printing Trend | H&H Graphics

Gloss and especially raised gloss screen printed with UV coatings has become very popular now with our commercial printer clients. Raised gloss UV gives just about anything you can print on (and more) a textured feel. And, you probably know by know, when you appeal to multiple senses, you make a bigger impression.

UV Advantage

When raised gloss is screen printed with UV coatings, we get a better lay-down, which maximizes impact – raised UV coatings offers a higher level of glass and really makes a piece pop. Lay-down refers to how much UV coating is laid down on the substrate.

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Options in Varnish to Transform Ordinary Design

Posted Thursday, November 20, 2014

Options in Varnish to Transform Ordinary Design | H&H Graphics

Specialty printing & "finishing" are processes applied to a design's substrate, or surface, to improve your design's look and feel, functionality and presentation.

The right finish transforms ordinary design, creating something much more interesting and unique.

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