Multisensory Special Effects with U.S.-based Suppliers

Posted Wednesday, April 22, 2020

Multisensory Special Effects with U.S.-based Suppliers | H&H Graphics

From the shutdowns around Chinese New Year, to the uncertainty around trade wars, to the paperwork and logistics hassles, managing an overseas supply chain wasn't easy even before COVID-19 threw it into disarray.

With tariffs cutting into the equation by which some overseas manufacturers tried to justify the complications or differences in quality,  the idea of a U.S.-based supply chain was already becoming a lot more attractive.

And while there is nothing simple about moving a supply chain, in the print market, you don't have to look far to find an abundant supply of materials and services for creating first-rate packaging and promotional materials.

We know, because we've been doing this for a long time and we work with an array of U.S. suppliers who enable us to provide our clients with one-of-a-kind, high-quality and cost-effective promotions that use extraordinary special effects to create extraordinary ROI. We use U.S.-sourced materials for our multisensory projects, including glitter, chromic inks and more.

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Beauty is in the Eyes, Hands and Nose of the Beholder

Posted Wednesday, October 03, 2018

Beauty is in the Eyes, Hands and Nose of the Beholder | H&H Graphics

Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime.

Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying, the beauty industry continues to thrive in shops, boutiques, and department stores around the globe.

Those shopping for beauty products crave physical experiences with the products they are dishing out their hard-earned cash to buy. Successful beauty brands understand this – a product is appealing because of both its standout packaging and the quality product inside.

Kylie Jenner's lucrative beauty brand, Kylie Cosmetics, carries not only the attention-grabbing celebrity name, but also the dessert-like scent of vanilla cupcakes. This intelligent marketing strategy is supported by consumer psychology, which says multisensory effects like scent are one of our strongest tools for memory association. In fact, research suggests that the brain can store and recall sensory-rich memories long after they were first experienced.

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Options in Varnish to Transform Ordinary Design

Posted Thursday, November 20, 2014

Options in Varnish to Transform Ordinary Design | H&H Graphics

Specialty printing & "finishing" are processes applied to a design's substrate, or surface, to improve your design's look and feel, functionality and presentation.

The right finish transforms ordinary design, creating something much more interesting and unique.

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