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How a Restaurant Marketing Promotion Generated a 1,931% ROI

Posted Tuesday, November 14, 2017

How a Restaurant Marketing Promotion Generated a 1,931% ROI | H&H Graphics

"The ROI Is Incredible"

Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar's peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw visitors through October's Indian summer.

Then comes November and suddenly there are empty tables. No one knows the cycle better than Peter Troutman and his brother David, who for 31 years have operated the popular Scargo Café, in Dennis, Massachusetts on Cape Cod.

But Troutman has found a way to take some of the whiplash out of the cycle: a scratch-off promotion card printed by H&H Graphics and distributed to 9,000 to 10,000 diners in October brings 1,800 to 2,000 of them back in November. Scargo is now full in November and the promotion has generated a return on investment of 1,931%.

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How Restaurants Attract Customers with Scratch-Off Promotions

Posted Saturday, March 04, 2017

How Restaurants Attract Customers with Scratch-Off Promotions | H&H Graphics

Scratch-Off Promotions for Restaurants | H&H Graphics

What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don't throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if we've "won" than we are about what the prize will be.

Here's how scratch-off marketing promotions can increase traffic for your restaurant.

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