Author Archives for Billy Altantulkhuur

Donut

A Dunkable Promotion for a Sweet Line of Doughnut-Scented Body Products

March 3, 2025 7:44 pm Published by Comments Off on A Dunkable Promotion for a Sweet Line of Doughnut-Scented Body Products

Some of the world’s best-known brands use H&H Graphics multisensory special effects printing to transform their packaging and print promotions. But with hundreds of scents, textures, glitter options, scratch-off inks, and an array of conceal and reveal effects to use alone or in combination, it can be hard to choose....

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Basketball hoop

Case Study: Restaurant Group’s Scratch-Off Promotion Keeps the March Madness Fun Going in the Off Season

February 3, 2025 8:15 pm Published by Comments Off on Case Study: Restaurant Group’s Scratch-Off Promotion Keeps the March Madness Fun Going in the Off Season

Restaurant and bar managers don’t need a lot of fancy plays to fill tables and barstools during the annual collegiate basketball tournament known as March Madness. The trick is in the rebound: keeping the excitement going in between the big games. But it can be done, as one savvy CMO...

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Brands Looking to Make a Splash in 2025

January 31, 2025 8:34 pm Published by Comments Off on Brands Looking to Make a Splash in 2025

High quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd. From scent, to textures, to scratch-off inks, glitter, pearlescent and metallic printing, and chromic printing that creates a hidden reveal, there is a long menu of multisensory...

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Bright Cellars scratch-off

How to Amplify Print Promotions with Scratch-Off Effects for Cards, Tickets & More

September 26, 2024 3:40 pm Published by Comments Off on How to Amplify Print Promotions with Scratch-Off Effects for Cards, Tickets & More

When it comes to drawing attention to a promotion, event or a product, scratch-off cards, tickets and other promotions are impossible to ignore. From the tantalizing promise of a hidden reward to the multisensory interaction of scratching away the coating in hopes of revealing a bit of luck, scratch-off promotions...

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Cousins Subs pull tabs flyer

Case Study: How Promotional Pull-Tab Tickets Lured Hungry Customers into Restaurants During the Off-Season

July 25, 2024 5:25 pm Published by Comments Off on Case Study: How Promotional Pull-Tab Tickets Lured Hungry Customers into Restaurants During the Off-Season

Pull-tab tickets are part of the culture in Wisconsin as a popular diversion in bars, bingo halls and casinos, where fans open one after another to see what they’ve won. The best pull-tab tickets open with a distinctive little “pop” you can hear and feel. It’s an irresistible multisensory experience...

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