March 4, 2024 8:22 pm Published by Billy Altantulkhuur In the era of non-stop digital marketing that follows its audience across every click and swipe, savvy marketers can deploy the irresistible appeal of print marketing to great advantage. Whether it’s a postcard, a poster or an innovative packaging design, tangible messaging generates a connection that the ephemeral bits and...
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May 18, 2023 6:24 pm Published by Billy Altantulkhuur The satisfying pop of a pull-tab ticket being opened can tingle the senses in a way few other print promotions can. When a ticket is squeezed and its perforated edges break, the resulting snap is the promise of an exciting reveal. It builds anticipation and heightens attention. So why not...
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May 16, 2023 7:38 pm Published by Billy Altantulkhuur The perfume industry has entered an exciting new era, ripe with deliciously scented opportunity. If you’re a perfume maker or marketer, you know that old-fashioned, spritz-and-sniff perfume shopping is the best way to capture the olfactory attention of shoppers. After years of hype around “#PerfumeTok” and blind buying scents, you’ll...
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