Author Archives for Innovaxis Developer

Increasing Consumer Engagement with Special Effects

H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects

December 8, 2017 6:05 am Published by Comments Off on H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects

Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement. That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging...

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How We Add the Wow Factor to Retail Packaging & Print Spend ROI

How We Add the Wow Factor to Retail Packaging & Print Spend ROI

November 20, 2017 6:10 am Published by Comments Off on How We Add the Wow Factor to Retail Packaging & Print Spend ROI

, Brand managers, designers and agencies love what we do but don’t always take full advantage of our ability to add the “Wow Factor” to their retail packaging and POP displays with special effects. Here are a few tips for getting more out of your project by starting sooner and...

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A Packaging Designer’s Secret Weapon

A Packaging Designer’s Secret Weapon: Specialty UV Coatings & Effects

August 25, 2017 6:46 am Published by Comments Off on A Packaging Designer’s Secret Weapon: Specialty UV Coatings & Effects

If you’re a packaging designer, we have a few questions for you: Are you looking for new ways to add value to your clients and generate a higher ROI? Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups? Are you open...

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H&H Graphics Wins Two Premier Print Awards

H&H Graphics Wins Two Premier Print Awards

August 9, 2017 6:58 am Published by Comments Off on H&H Graphics Wins Two Premier Print Awards

Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017 The Premier Print Awards is one of the graphic arts industry’s largest and most prestigious international printing competitions, which recognizes excellence in print communications. H&H Graphics, one of the nation’s leading providers of special...

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http://hhgraphicsdev.wpengine.com/more-cosmetic-packaging-trends-with-special-effects/

More Cosmetic Packaging Trends with Special Effects

July 24, 2017 7:02 am Published by Comments Off on More Cosmetic Packaging Trends with Special Effects

Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue. These are superb ways for you to stand out from the crowd and blow away your product sales goals....

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